3 Main Reasons You Need to Hire a Freelancer

Feeling overwhelmed in your business? Spending time on the not-so-fun side of your business when you want to be developing ways to expand? Have a solid idea but don’t know how to execute?

It may be time to hire a freelancer! A freelancer is a contracted worker who comes on your team for a specified period to help out with pre-determined tasks. There’s a freelancer for just about anything biz-related out there, from marketing to admin and everything in between! 

Hiring a freelancer is certainly an investment. So, why hire a freelancer when you or your team can do the work? Here are three primary reasons:

Take Tasks Off Your Plate

First and foremost, freelancers help take tasks off your plate. When you’re juggling a thousand things at once, the reprieve of a freelancer can be liberating. 

Even when you’re not super busy, having a freelancer to do the tasks you dread, like keeping your inbox under control or keeping your books in order, can free up the...

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How to Grab Your Customer's Attention

Let’s face it- capturing our customer’s attention is HARD… or at least it can be without the proper strategy. Of course, external factors, like what’s surrounding your content on your customer’s Insta feed or the car blocking your street sign, can have a significant impact on your efforts. However, with a killer strategy, you can attract more customers than ever before, sometimes by putting in even less effort.

So, how do you create an outreach strategy that brings the customers flocking to you? Here are three tips to get your started:

Get Clear on Your Branding

Your brand is the foundation upon which your strategy is built, so make sure you’ve taken the time to get clear on your brand! Your brand isn’t just your fonts and colors, it encompasses the essence of your biz. From custom cosmetic packaging to a social media feed that screams your brand and everything in between, everything your biz puts out into the world should be a cohesive...

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Competitor Research- Your Ticket to Bringing Your A-Game

Picture this: you’re a track athlete getting ready to compete in the 100 meter dash against your top rival. You’ve been training for the past three months with your team and are ready to show what you’ve got! The whistle blows and you take off running… only to get crushed by your rival.

How could this have happened?! You trained and worked so hard for this exact thing not to happen! 

Well, had you done a little digging, you would’ve known your rival starts the race slower to save their sprint for the middle and end of the race. Having this knowledge, you could’ve trained based on this to ensure you knew your competitor’s next move because knowledge is power!

The same thing can happen in your business! If you’re not keeping up with the latest trends or taking note of what your competitors are doing, you can quickly lag behind.

But it doesn’t have to be this way! Competitor research is here to save the day.

Why competitor...

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How Writing a Book Can Boost Your Biz


The impacts of writing a book on your biz are INSURMOUNTABLE. Writing a book is certainly a long and difficult journey, but the fruits of your labor are like the gift that keeps on giving!

You not only have another product you can share with the world, you have a new PR tool under your belt and an authority juggernaut!

Not convinced? Here are just a few ways writing a book can give your biz a boost to the moon.  

Gain Authority

Having a book is a major authority boost because it shows you have enough credibility on a subject to put your thoughts on paper and in the hands of others in your industry.

When trying to figure out how to go from a $1,000 to a $10,000 speaking fee, WEX Founder & CEO Alexa Carlin noticed all the coaches, business leaders, and speakers she knew were getting the fee she desired had one thing in common: they had a book.

Therefore, writing a book doesn’t just give you a new product to sell, it gives your brand the authority to command...

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