How to Start Sharing Your Story 📚

Have you ever sat down to write your story for your book, but had no idea what you were doing? Don’t worry- we have plenty of experience with that feeling. WEX Founder & CEO Alexa Carlin wrote 30,000 words of her story that are still sitting in an abandoned Google Doc because she didn’t know what to do with the words she wrote.

But never fear- WEX is here to make sure your story leaves your Google Doc and lands in the hands of your target audience. Here’s how to start sharing your story:


The first step to sharing your story is actually putting pen to paper (or fingers to keyboard) and writing! Get everything you want to include in there, even when it looks less like a proper book with chapters that begin and end succinctly and more like a brain dump of a million ideas.


Next, it’s time to make your content shine! Organization is key here as you take your innermost thoughts and feelings and rework them in a way that leaves your reader captivated...

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3 Main Reasons You Need to Hire a Freelancer

Feeling overwhelmed in your business? Spending time on the not-so-fun side of your business when you want to be developing ways to expand? Have a solid idea but don’t know how to execute?

It may be time to hire a freelancer! A freelancer is a contracted worker who comes on your team for a specified period to help out with pre-determined tasks. There’s a freelancer for just about anything biz-related out there, from marketing to admin and everything in between! 

Hiring a freelancer is certainly an investment. So, why hire a freelancer when you or your team can do the work? Here are three primary reasons:

Take Tasks Off Your Plate

First and foremost, freelancers help take tasks off your plate. When you’re juggling a thousand things at once, the reprieve of a freelancer can be liberating. 

Even when you’re not super busy, having a freelancer to do the tasks you dread, like keeping your inbox under control or keeping your books in order, can free up the...

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How to Grab Your Customer's Attention

Let’s face it- capturing our customer’s attention is HARD… or at least it can be without the proper strategy. Of course, external factors, like what’s surrounding your content on your customer’s Insta feed or the car blocking your street sign, can have a significant impact on your efforts. However, with a killer strategy, you can attract more customers than ever before, sometimes by putting in even less effort.

So, how do you create an outreach strategy that brings the customers flocking to you? Here are three tips to get your started:

Get Clear on Your Branding

Your brand is the foundation upon which your strategy is built, so make sure you’ve taken the time to get clear on your brand! Your brand isn’t just your fonts and colors, it encompasses the essence of your biz. From custom cosmetic packaging to a social media feed that screams your brand and everything in between, everything your biz puts out into the world should be a cohesive...

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Phoebe Leona: June Member of the Month

member of the month Jun 02, 2021

June is busting out all over!

This WEX Member is getting ready to burst with opportunities! Not only did she co-write a book (coming out July 2021!) and signed up to publish her first solo book with WEX Press this month, she also created this month’s WEX Success Kit!

It is our pleasure to announce June’s Member of the Month… Phoebe Leona!

Phoebe is the Founder of nOMad and the creator of Mvt109™. She guides transformation through somatic movement & expanded awareness practices, so people feel empowered to fully commit to embodying who they are & have a greater sense of belonging. She offers experiences through retreats, trainings, and other online programs within our community.

The mantra she lives by is, “Awareness is the transformation. If we are aware of the patterns that held us back, we pull back the veil and get to take full responsibility in the choices we make in how we show up and serve in the world”

The transformation Phoebe...

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Competitor Research- Your Ticket to Bringing Your A-Game

Picture this: you’re a track athlete getting ready to compete in the 100 meter dash against your top rival. You’ve been training for the past three months with your team and are ready to show what you’ve got! The whistle blows and you take off running… only to get crushed by your rival.

How could this have happened?! You trained and worked so hard for this exact thing not to happen! 

Well, had you done a little digging, you would’ve known your rival starts the race slower to save their sprint for the middle and end of the race. Having this knowledge, you could’ve trained based on this to ensure you knew your competitor’s next move because knowledge is power!

The same thing can happen in your business! If you’re not keeping up with the latest trends or taking note of what your competitors are doing, you can quickly lag behind.

But it doesn’t have to be this way! Competitor research is here to save the day.

Why competitor...

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How Writing a Book Can Boost Your Biz


The impacts of writing a book on your biz are INSURMOUNTABLE. Writing a book is certainly a long and difficult journey, but the fruits of your labor are like the gift that keeps on giving!

You not only have another product you can share with the world, you have a new PR tool under your belt and an authority juggernaut!

Not convinced? Here are just a few ways writing a book can give your biz a boost to the moon.  

Gain Authority

Having a book is a major authority boost because it shows you have enough credibility on a subject to put your thoughts on paper and in the hands of others in your industry.

When trying to figure out how to go from a $1,000 to a $10,000 speaking fee, WEX Founder & CEO Alexa Carlin noticed all the coaches, business leaders, and speakers she knew were getting the fee she desired had one thing in common: they had a book.

Therefore, writing a book doesn’t just give you a new product to sell, it gives your brand the authority to command...

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Women Empower X Expands Into Publishing With WEX Press

Uncategorized May 13, 2021

In late 2015 I had a vision to create an inclusive and diverse community of women who value collaboration over competition. 

In early 2016 that vision became a reality when I founded the Women Empower X. 

Since 2016 we've impacted over 20,000 women at our global events offline and over 10 million people online through our digital initiatives. Throughout these last five years we've worked to listen to our community and provide solutions to the problems women entrepreneurs and business leaders face in their business. 

Today, I'm excited to announce a new division of the Women Empower X as we expand into publishing with WEX Press. 

WEX Press will be the official imprint of the Women Empower X committed to publishing diverse women's voices in business. 

We know there are thousands of women in our community and beyond who have a powerful message and story and we believe that story needs to be shared to the masses. While self-publishing a book is an...

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Nina Obier- May Member of the Month!

member of the month May 05, 2021

April showers bring May flowers, and our May Member of the Month sure is a beautiful flower!

This WEX Member had 12 coaches joining her program launch at the end of April on top of crushing multiple press engagements, such as a podcast interview, submitting a piece for a magazine, and, of course, engaging with her community through everyone’s favorite audio-based app, Clubhouse.

This member has been a long-time supporter of the WEX Community, and it is our honor to share that your May Member of the Month is the Funness Facilitator herself, Nina Obier!

Nina is on a mission to support coaches to embrace a simplified business model, message & method so that they can make a living while having a JOYFUL life! One powerful way that she gets her clients to this place is by collaborating with Team Xtreme in certifying and licensing them in a tried, true, and tested coaching system that will result in themselves and their clients having incredible clarity, confidence and...

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Productivity Tips to Keep Your Mindset on Point

mindset productivity Apr 21, 2021

Mindset is EVERYTHING when it comes to building your business & brand. Without the proper practices in place, you run the risk of burning out, not getting everything you need done, spreading yourself too thin across the different hats you wear as an entrepreneur, etc. 

But where do you start? How do you develop a holistic routine that incorporates the million tasks you need to get done in a day while protecting against burnout? 

Here are a few tips to start:


Tip #1: Prioritize Your Daily Goals

There’s a LOT that needs to get done in a day. That’s why a to-do list is king! Make a to-do list at least every night before you go to bed or at the beginning of every week to ensure you’re aware of everything that needs to be done and have a designated day to get them done.

The prep doesn’t stop here though! Prioritizing the tasks on your daily to-do list helps you know where to start at the beginning of your day and helps ease guilt in moving...

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Julie Blamphin- April 2021 Member of the Month!

member of the month Apr 07, 2021

Spring has sprung and just like the flowers, this WEX Member is blooming

 Not only did this WEX Member launch her membership, she signed up almost 20 members before she begins in April! This month’s WEX Member of the Month is none other than Julie Blamphin.

Julie Blamphin is on a mission to empower women to rediscover balance, positivity, and joy in their lives through pelvic floor awareness and healing. She has been teaching since the young age of 12 years old and her dedication to teaching pelvic floor awareness and healing is a cause near and dear to her heart given the hardships her mother experienced in 2003 when she received a diagnosis of pelvic floor dysfunction.

Her lesson for the WEX Community is “We spend so much time in our heads as badass women in business but let’s not forget to listen to the body. If something doesn’t FEEL right, just switch it up! If a deadline seems too soon, just push it back a bit. It’s YOUR business. Do what...

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By the end of the 5 days you'll break through limiting beliefs, learn how to write your bestseller, learn how to market your book to gain visibility for your business, and create your Best-Seller Blueprint.